Interbrand , una dintre firmele de renume in ceea ce priveste analiza si evaluarea brand-urilor la nivel global, a publicat topul celor mai valoroase branduri pe anul 2010.
In domeniul IT&C , cele mai mari cresteri au fost inregistrate de catre Apple (+37%), Google (+36%) si BlackBerry (+35%), in vreme ce marii perdanti sunt Nokia (-15%) si Dell (-14%), scaderi foarte accentuate daca ne raportam la restul companiilor a caror evaluare este mai mica fata de 2009 (Sony -5% sau Yahoo cu -3%).
La nivel global, top 100 branduri se prezinta in felul urmator:
1. Coca-Cola
2. IBM
3. Microsoft
4. Google
5. GE
6. Mc Donald’s
7. Intel
8. Nokia
9. Disney
10. HP
11. Toyota
12. Mercedes-Benz
13. Gilette
14. Cisco
15. BMW
16. Louis Vuitton
17. Apple
18. Marlboro
19. Samsung
20. Honda
21. H&M
22. Oracle
23. Pepsi
24. American Express
25. Nike
26. SAP
27. Nescafe
28. IKEA
29. J.P. Morgan
30. Budweiser
31. UPS
32. HSPC
33. Canon
34. Sony
35. Kellogg’s
36. Amazon.com
37. Goldman Sachs
38. Nintendo
39. Thomson Reuters
40. CITI
41. Dell
42. Philips
43. Ebay
44. Gucci
45. L’Oreal
46. Heinz
47. Accenture
48. Zara
49. Siemens
50. Ford
51. Colgate
52. Morgan Stanley
53. Volkswagen
54. Blackberry
55. MTV
56. AXA
57. Nestle
58. Danone
59. XEROX
60. KFC
61. Sprite
62. Adidas
63. Audi
64. Avon
65. Hyunday
66. Yahoo!
67. Allianz
68. Santander
69. Hermes
70. Caterpillar
71. Kleenex
72. Porsche
73. Panasonic
74. Barclays
75. Johnson & Johnson
76. Tiffany & Co.
77. Cartier
78. Jack Daniel’s
79. Moet & Chandon
80. Credit Suisse
81. Shell
82. VISA
83. Pizza Hut
84. GAP
85. Corona
86. UBS
87. Nivea
88. Adobe
89. Smirnoff
90. 3M
91. Ferrari
92. Johnnie Walker
93. Heineken
94. Zurich
95. Armani
96. Lancome
97. Starbucks
98. Harley-Davidson
99. Campbell’s
100. Burberry